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Political

How to Reach Hispanic and Latino Voters in 2024

Explore How to Reach Hispanic and Latino Voters in 2024
Research

Advertising During the Summer Can Help Increase Your Share of Voice

Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention. ...

Sports

Scoring Audiences with Sports TV Advertising

Sports bring in loyal audiences who tend to tune in regardless of how their favorite team is faring. And with its continued expansion into streaming, sports fans have more opportunity to engage with the content they enjoy. ...

Streaming

Streaming Becomes Increasingly Important for Reaching Incremental Audiences

In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms. ...

Automotive

The Auto Industry Has Changed; Your Advertising Strategies Should Too

The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms. ...

Political

Four Ways Political Advertisers Should Be Using Addressable TV Advertising in 2024

Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win. ...