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Marketing

Breaking Through the Noise: Advertising during an Election Year as a Non-Political Brand

Explore Breaking Through the Noise: Advertising during an Election Year as a Non-Political Brand
Political

Why Reaching Women Voters Might Be the Winning Factor in the 2024 Election

Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men. ...

Sports

How to Align Your Brand with Super Bowl Weekend

The Super Bowl is one of the most anticipated TV and US cultural events of the year. The big game reaches nearly 77% of US TV households between the game itself, the commercials, and the half-time show. The Super Bowl continues to attract diverse demographics of viewers, making it a sought-after ad buy 鈥 and for good reason. ...

Streaming

Why Viewers Flock to FAST

Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park. ...

Automotive

2024 Industry Outlook for Modern Automotive Marketers

At the tail end of 2023, economic trends such as rising wages and cooling inflation have brought an upward momentum to the automotive industry. Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future. ...

Research

How to Use Cable News to Drive Optimal Advertising Results

There are two schools of thought around advertising in cable news: For some advertisers, particularly those in the political category, the value of news is so great they often over-index on news programming to the detriment of their overall reach and target audience delivery. ...