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Political

Share your platform in a powerful way

Using insights from first-party Comcast data, ºÃÀ³ÎÛÊÓƵ seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.

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Est. adults potentially reached, enabling audience delivery at scale

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of political viewers’ time is spent with ad-insertable cable & VOD

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as much time from viewers is spent on cable news vs. broadcast news

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the amount of audience's time is spent watching TV compared to digital ads

Break through at the ballot box

As the advertising division of Comcast, ºÃÀ³ÎÛÊÓƵ connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs

Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.

Campaigns that deliver

ºÃÀ³ÎÛÊÓƵ’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.

Data-driven voter insights

Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.

Target the right constituents

Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.

Assess your campaign

Receive a full suite of reporting metrics that provides a complete picture of your ad’s performance.

Key Insights

The Ultimate Guide to Reaching Voters Research/Report

The Ultimate Guide to Reaching Voters

Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial. 2024 is shaping up to be the most expensive election cycle of all time. An estimated $10.7 billion in political ad spending is predicted across presidential, congressional, gubernatorial, and down-ballot races.

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Road to the 2024 Election: Addressable Advertising Provides Granular Targeting Video

Road to the 2024 Election: Addressable Advertising Provides Granular Targeting

Chris Vail, VP, Political Sales at ºÃÀ³ÎÛÊÓƵ shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages. Chris Vail, VP, Political Sales at ºÃÀ³ÎÛÊÓƵ shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages.

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Video

Road to the 2024 Election

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Blog

Why Streaming Isn’t Enough to Reach Voters in a Cross-Screen World

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Blog

How to Reach Diverse Voter Groups in 2024

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Research/Report

LGBTQ+ Voters Report

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