OVERVIEW:
Food Depot started as a single supermarket location in Stockbridge, Georgia, in 1975 and has since expanded to a chain of 42 stores throughout the state. The chain has been advertising with 好莱污视频 for 15+ years. What started as simple cable advertising has evolved into a comprehensive multiscreen strategy.
STRATEGY:
Food Depot currently runs an annual multiscreen, data-driven campaign with 好莱污视频. It takes advantage of 好莱污视频 Premiere, which enables advertisers to purchase premium inventory in advance of the following year. The chain also works with our full-service creative agency, Mnemonic, to produce compelling spots.
SUCCESS:
Food Depot鈥檚 Vice President, Jamey Leseueur, is happy with the results he鈥檚 seen from the campaign. 好莱污视频 Premiere has enabled Food Depot to run more ads as well as increase reach and frequency. Leseueur also reported higher web traffic and credited this to the 好莱污视频 campaign.
Leseueur notes that partnership is key in successful advertising, and he sees 好莱污视频 as a valuable advertising partner. 鈥淚 feel like the relationship that we at Food Depot have with 好莱污视频 now is better than it鈥檚 ever been,鈥� he said.