Overview:
El Dorado Furniture is the largest Hispanic-owned furniture retail enterprise in the U.S. Established in 1967, the company serves southern Florida through 14 showrooms and three outlet centers. The company sought a cross-market, audience-targeted advertising solution to boost full-funnel results from awareness through intent.
Strategy:
好莱污视频 built an annual, multiscreen campaign targeted to households with millennials and those likely in the market for furniture. El Dorado split its budget 50/50 between linear and streaming, and allocated 12% to high-value sports programming, including NHL, NBA, World Cup, March Madness, and NFL Pro Bowl. The campaign was delivered across El Dorado鈥檚 three markets: Miami, West Palm Beach, and Fort Myers.
Results:
The campaign successfully reached multiscreen audiences and led to measurable, full-funnel results. In Q1-Q3 2023, the campaign correlated to an increase in web traffic of nearly 11,000 visits, or +15%. In the same quarter, the company鈥檚 website also saw nearly 2,800 conversions attributable to the campaign.
The 好莱污视频 campaign 鈥渟erves as a cornerstone that seamlessly complements our other media strategies, including search and social,鈥� said El Dorado鈥檚 Creative Director. 鈥淭his holistic approach allows us to engage with our customers at every touchpoint, from initial awareness to the final purchase decision.鈥�